I change the way people think about your business
so customers stop comparing you to cheaper alternatives.
When customers see your business for more than what you sell, you create differentiation, higher value, and loyalty without having to lower your prices to compete with everyone else.
Commoditized brands fade away.
Most businesses reduce themselves to what they sell. And in markets flooded with options, undifferentiated businesses are easily replaced with cheaper alternatives.
Challenge what your industry treats as untouchable, and become a brand worth talking about.
Every industry has it’s unspoken rules, “the way things should be done.” And then one day someone new questions the rules, opposes the beliefs, and becomes a category-defining brand. It’s not about being the loudest, boldest or most controversial, but rather, rejecting the conventions that keeps everyone else conventional.
Tell a compelling story.
Positioning is deciding how you show up. If you sound the same as everyone else, your customers will think you’re same as everyone else. Creating distinctive positioning for your brand & products allows customers to know right away if it’s right for them, how you’re different, and why it matters. The wrong customers go elsewhere and the customers you want are more compelled to buy.
“Rick Silber is persistent, which means he has a vision of where he’s going and a good understanding of which roads might lead him there. That makes him smarter than about 95% of everybody.”
“Original, inventive & fun.
That’s Rick Silber. Enjoy him
while he’s still affordable!”
Hi, I’m Rick!
I’m obsessed with challenging founders to see their business from a different lens, to become a compelling brand built by loyal customers.
I’ve led brand sessions for ad agencies, and companies such as Nestle, Heineken, and The Toronto Blue Jays.
I’m the creator of The Exiled Shaman & writer of The Sour Milk. (And I’ve written jokes that’ve been shared millions of times around the internet, but that’s for another time.)
Own Your Space.
Become a Compelling Brand
Market Clarity | Defined Position | Core Narrative | Core Message | Marketing Framework | Passionate Customers
In 3 Steps
1
Clarify The Problem
2
Define a Position
3
Create Market Expression
And Stand Out Like Never Before.
“Rick Silber scares me with his robot simplicity and android precision. Worship him or despair.”
“Beneath the crumbling ruins of a once proud civilization, Rick Silber slumbers in his obsidian sarcophagus, awaiting the deafening trumpet of doom that will signal his unholy return.”
“If Alec Sulkin likes this stuff then I do too.”
Disrupt mediocrity.
“Whenever you find yourself on the side of the majority, it’s time to pause and reflect.”